Dove Marketing Mix (4Ps) | Dove Marketing Strategy | MBA ...
Apr 19, 2020·The product strategy and mix in Dove marketing strategy can be explained as follows: Dove provides high quality products. Categories of products in the marketing mix of Dove are skin care, washing & bathing, deodorants and hair care. Dove soap positions itself as something better than soap and that it itself is not a soap but a beauty bar.
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